When it comes to deploying IoT solutions, engineers often focus on solving technical challenges. However, as Jim from Edge Impulse explains in our latest video from the Things Conference, the real key to IoT success lies in the business case behind the technology. Without a clear business value, even the most advanced IoT solutions may never make it to production.
In the video, we explore the disconnect many IoT engineers experience between technical problem-solving and the business needs driving IoT projects. Jim points out that while embedded engineers might assume their main challenge is the technology, in reality, the business value of the application is often the primary concern.
What’s the business case?
The biggest question for IoT success isn’t always “How do I solve the technical problem?” Instead, it’s “What’s the value this solution brings to the business?” If your IoT project doesn’t deliver tangible business results, no amount of cutting-edge technology will make it viable.
Jim discusses how focusing on the business case first helps guide technical decisions, ensuring that the technology supports real-world needs. He suggests starting with the simplest pain point that delivers value to the end user and building from there. This focused approach helps ensure that IoT solutions are both practical and profitable.
Practical insights for engineers
As IoT continues to grow, understanding the business implications of technology is critical. Jim’s insights offer a roadmap for engineers: don’t just solve problems for the sake of technology—solve them to drive value for your customer. In this video, we dive deep into how Edge AI and well-structured business cases are shaping the future of IoT.
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