At this year’s Electronica Fair, Guy sat down with Rob Telson, VP of Global Sales at Celus, to discuss their hardware design platform. Launched in April 2024, Celus’ platform has already exceeded its initial goal of 7,000 users, with over 15,000 now onboard. Here’s what Rob shared during the conversation:
Transforming Design Timelines
Rob outlined how the platform significantly reduces design timelines. Tasks that once took six months can now be completed in just three hours. This improvement is made possible by integrating AI-powered tools into the workflow, which fundamentally changes how engineers approach hardware design.
The Role of AI in the Design Platform
Rob highlighted the platform’s AI-driven engine as a key feature. This technology fosters collaboration between engineers and component suppliers, creating a cohesive ecosystem. Using AI, the platform allows users to move from concept to creation in a fraction of the time—from weeks or months to just minutes.
Accessible and Practical
When asked about usability, Rob emphasised the platform’s practical design. Engineers can choose to work with a pre-existing design or create something entirely new by specifying their requirements. The AI then assists with component selection and optimisation, enabling engineers to concentrate on innovation rather than administrative tasks.
Collaboration at its Centre
Rob stressed the importance of collaboration. By bringing engineers and suppliers together on one platform, Celus has created an environment that promotes innovation. The platform is not just about working faster but about unlocking new opportunities that push the boundaries of what’s possible in hardware design.
The future of Celus’ Design Platform
With ongoing advancements in AI and a steadily growing user base, the Celus Design Platform aims to remain at the forefront of hardware design. Rob envisions a future where ideas take shape more quickly, enabling innovations that drive industries forward.
Jake Morris
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